Foundations

Identity

The roundel is a hub-and-spoke mark: an outer ring, an open central hub, and four spokes, three with bar terminals and one ending in two solid dots. Those two dots are the mark’s signature and its most fragile detail.

Colour treatments

The only four permitted. No green roundel, no gradient, no two-tone. The green lives in the wordmark, never the mark.

Indigo on lightThe supplied file, on white or a very light neutral.
White on indigoOn indigo, deep indigo or near-black.
Deep indigo, quietFor low-contrast, quiet contexts.
Near-black, printOne-colour print only.

Clear space and size

Clear space

Keep a margin of half the roundel’s diameter clear on all sides.

Minimum size

24px on screen, 8mm in print. Below 24px the two dots collapse.

Never

  • Stretch, condense or rotate the mark.
  • Drop-shadow or bevel it.
  • Place it on a busy photo without a solid indigo chip behind it.
  • Recolour it by eye to a close-enough indigo.
  • Add a keyline circle around it.
  • Redraw, simplify or symmetrise the two dots.
  • Make it green, a gradient or two-tone. The green lives in the wordmark, never the mark.

App icons and share images

One recipe each, so every LucidSynergy app is recognisable at a glance.

LucidSynergy app icon: the white roundel on an indigo tile
A full-bleed indigo tile with the white roundel at 66%, centred, square corners, and the OS applies its own rounded mask. The background is a very subtle single-hue indigo radial. Master at 1024×1024.
LucidSynergy share image on a deep indigo band
A deep indigo band with a single-hue indigo radial, a large faint roundel bleeding off one edge, the roundel and Quicksand two-tone wordmark top-left, a short headline in Quicksand 600, and exactly one green spark. Built as a browser render at 1200×630, never an image model.